Marketting
Program
Why Choose IUAS Marketing Program?
The Marketing Program combines
a contemporary digital transformation-oriented marketing perspective with a
practice-based education model. Students are equipped with up-to-date knowledge
in digital marketing, social media management, brand management, sales
strategies, and consumer behavior.
Through the Workplace Training (IME) system, students gain direct experience
in the business world during their education. This enables graduates to enter
the sector with stronger professional competencies.
Small class sizes allow students to benefit from effective academic advising
and close interaction with academic staff. The young and dynamic academic
structure encourages innovative and entrepreneurial thinking.
The Erasmus+ mobility opportunities also provide students with international
education and internship experiences in different cultural environments.
How
to Apply IUAS Marketing Program?
Applications
to the Marketing Program are made through the Higher Education Institutions
Examination (YKS) conducted by the Student Selection and Placement Center
(ÖSYM). Students are admitted based on their Basic Proficiency Test (TYT)
scores and placement results.
Applications
for horizontal transfer, vertical transfer, and international student admission
are processed in accordance with the regulations and procedures established by
the Council of Higher Education (CoHE) and Isparta University of Applied
Sciences. Detailed information regarding application requirements, deadlines,
and admission procedures is announced on the official website of the
University.
For
detailed information about the Prospective Student Guide and registration
procedures, please refer to the links below;
https://www.isparta.edu.tr/ogrencibilgilendirmerehberi
https://aday.isparta.edu.tr/kayit-islemleri
Program
Overview
The Marketing Program operates
under the Department of Marketing and Advertising within Isparta University of
Applied Sciences, Isparta Vocational School. The program aims to educate
qualified professionals who can adapt to changing market conditions,
effectively use digital marketing tools, analyze consumer behavior, and manage
strategic marketing processes.
Students receive both theoretical and practical training in marketing
management, digital marketing, sales management, brand management, consumer
behavior, advertising, social media management, customer relationship
management, and marketing research.
Through the Workplace Training (IME) system included in the curriculum,
students gain industry experience and improve their professional competencies.
Mission
To educate innovative and ethically responsible professionals who possess
contemporary marketing knowledge and skills, can think analytically, and adapt
to digital transformation processes.
Vision
To
become a respected and preferred program at national and international levels
by following digital transformation in marketing and maintaining strong
industry collaborations through a practice-oriented educational approach.
Program Outcomes
Graduates of the program are able to:
- Plan and
manage marketing processes.
- Analyze
consumer behavior.
- Effectively
use digital marketing tools.
- Develop
content for social and digital media platforms.
- Manage
brand and customer relationship processes.
- Conduct
marketing research and data analysis.
- Develop
advertising and sales strategies.
- Take
active roles in teamwork and project management.
- Act with
professional ethics and social responsibility awareness.
- Develop
innovative solutions by following current marketing trends.
QUALITY ASSURANCE
The program operates in accordance with higher education regulations and
quality assurance policies. Educational processes are regularly monitored, and
continuous improvement activities are carried out based on stakeholder
feedback.
Processes
related to:
- Workplace
Training,
- Transfer
and adaptation,
- Assessment
and evaluation,
- Continuous
improvement
are
systematically maintained. Curriculum and implementation processes are updated
in line with stakeholder feedback.
ERASMUS AND INTERNATIONAL MOBILITY
The program supports student and staff
mobility through Erasmus+ opportunities. Students are encouraged to gain
international education and internship experience through global collaborations
and exchange programs.
CAREER OPPORTUNITIES
Graduates may work in:
- Marketing
departments,
- Digital
marketing agencies,
- Advertising
and media agencies,
- Brand
management units,
- Sales and
customer relations departments,
- E-commerce
companies,
- Market
research firms,
- Social
media management sectors.
Public Relations and Publicity Program
Graduates of the program may transfer to
undergraduate programs through the Vertical Transfer Examination (DGS).
According to their academic success and
preferences, graduates may continue their education in fields such as:
- Marketing
- Business
Administration
- International
Trade and Business
- International
Trade and Finance
- Logistics
Management
- Business
Informatics
- E-Commerce
and Technology Management
- Advertising
- Public
Relations and Publicity
- Media and
Communication
- Management
Information Systems
- Labor
Economics and Industrial Relations
STRENGTHS OF THE PROGRAM
· Practice-oriented education approach
· Courses focused on digital marketing and
social media
· Young and dynamic academic structure
· Academically and professionally experienced
staff
· Workplace Training (IME) system
· Student-centered educational philosophy
· Erasmus and international mobility
opportunities
· High employability potential for graduates
AREAS FOR IMPROVEMENT
· Strengthening technical infrastructure
· Expanding digital laboratory opportunities
· Diversifying industry collaborations
Continuously updating the curriculum according
to current marketing trends
Academic
Staff
|
||
|
Head of Department
Assoc. Prof. Dr. Esra Vona Kurt
Call: 2462146678 E-mail: esravona@isparta.edu.tr Link:
https://www.isparta.edu.tr/personel/01126/doc-dr-esra-vona-kurt |
||
|
Vice Head of Department |
|
|
|
||
Lecturer F. Hülya Dikici
Call: 2462146679
E-mail: hulyadikici@isparta.edu.tr
Link: https://www.isparta.edu.tr/personel/01008/ogretim-gorevlisi-fatima-hulya-dikici
Courses Offered
Semester I
|
Course Name |
Credits |
ECTS |
|
Basic Law |
2 |
3 |
|
Marketing Principle |
3 |
4 |
|
Commercial Mathematics |
3 |
3 |
|
Sales Management |
3 |
3 |
|
Commercial Documents |
3 |
3 |
|
Communication |
3 |
3 |
|
Speech and Diction |
2 |
3 |
|
Introduction to Economics I |
3 |
3 |
|
Introduction to Business Administration |
3 |
3 |
|
English I (Online) |
2 |
2 |
Semester II
|
Course Name |
Credits |
ECTS |
|
Retail Management |
3 |
3 |
|
Consumer Behavior |
2 |
2 |
|
Selling Techniques |
3 |
3 |
|
International Marketing and Foreign Trade |
3 |
3 |
|
Management Science and Quality Management |
3 |
3 |
|
Occupational Health and Safety |
2 |
2 |
|
Istatistic |
3 |
3 |
|
Business Correspondence and Reporting Techniques |
3 |
3 |
|
Introduction to Economics II |
3 |
3 |
|
Social Media in Marketing |
3 |
3 |
|
English II |
2 |
2 |
Semester III
|
Course Name |
Credits |
ECTS |
|
Digital Marketing and AI Applications |
3 |
3 |
|
Environmental Protection and Green
Marketing |
3 |
3 |
|
Strategic Marketing |
3 |
3 |
|
University Common Elective I |
2 |
3 |
|
Marketing Research |
3 |
3 |
|
Contemporary Marketing Techniques |
3 |
3 |
|
Brand Management |
3 |
3 |
|
Advertising |
3 |
3 |
|
Media Planning |
3 |
3 |
|
Services Marketing |
3 |
3 |
|
Marketing Law and Regulations |
3 |
3 |
Semester IV
|
English
Course Name Course Name |
Credits |
ECTS |
|
Workplace-Based Learning |
20 |
20 |
|
Atatürk's Principles and History of Turkish Revolution |
4 |
4 |
|
Turkish Language |
4 |
4 |
|
Professional Internship |
0 |
5 |
COORDINATORSHIPS AND COMMISSIONS
Coordinatorships
ECTS Coordinators –
Public Relations and Publicity Program: Lecturer Yüksel HATIRLI
Workplace-Based
Learning Commission: Asst. Prof. Dr. Zeynep ILHAN ANTALYALI
Farabi Exchange
Program Coordinatorship: Lecturer Yüksel HATIRLI
Mevlâna Exchange
Program Coordinatorship: Asst. Prof. Dr. Zeynep ILHAN ANTALYALI
Workplace Training Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Adaptation Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Graduation Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Top 10% Student Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Horizontal Transfer Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Internship Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Evaluation and Accreditation Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Academic Incentive Application and Review Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Continuous Improvement Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Career Planning Commission
|
Program |
Chair |
Member |
Member |
Substitute Member |
|
Marketing Program |
Assoc. Prof. Dr. Esra VONA KURT |
Lecturer F. Hülya DİKİCİ |
Lecturer Yüksel HATIRLI |
Asst. Prof. Dr. Zeynep İLHAN ANTALYALI |
Alumni Advisory Board
|
Program |
Member 1 |
Member 2 |
Member 3 |
Member 4 |
Member 5 |
|
Marketing Program |
İbrahim ARSLAN |
Yağmur YAĞMUR |
Tülay SAKALLI |
Şafak Ateş BALÇIK |
Nermin ARSLAN |