Public Relations and Publicity Program

Why Choose IUAS Public Relations and Publicity?

The Public Relations Program offers a contemporary educational approach that combines theoretical knowledge with practical experience. Through practice-oriented courses, students gain competencies aligned with the current needs of the communication industry.

The Workplace Training (IME) system enables students to gain direct sector experience during their education and graduate better prepared for professional life. Practical training is provided in digital communication, social media management, content production, brand communication, and media planning.

Thanks to small class sizes, students benefit from close academic advising and direct interaction with academic staff. The young and dynamic academic team supports students’ professional and personal development.

The program also provides international education and internship opportunities through Erasmus+ mobility programs.

How to Apply IUAS Public Relations and Publicity Program?

Applications to the Public Relations and Publicity Program are made through the Higher Education Institutions Examination (YKS) conducted by the Student Selection and Placement Center (ÖSYM). Students are admitted based on their Basic Proficiency Test (TYT) scores and placement results.

Applications for horizontal transfer, vertical transfer, and international student admission are processed in accordance with the regulations and procedures established by the Council of Higher Education (CoHE) and Isparta University of Applied Sciences. Detailed information regarding application requirements, deadlines, and admission procedures is announced on the official website of the University.

For detailed information about the Prospective Student Guide and registration procedures, please refer to the links below;

https://www.isparta.edu.tr/ogrencibilgilendirmerehberi

https://aday.isparta.edu.tr/

https://aday.isparta.edu.tr/kayit-islemleri

Program Overview

The Public Relations Program operates under the Department of Marketing and Advertising within Isparta University of Applied Sciences, Isparta Vocational School. The program aims to educate creative, strategically minded, and practice-oriented communication professionals who are competent in digital communication technologies.

Students receive both theoretical and practical training in public relations, corporate communication, media relations, advertising, social media management, brand management, crisis communication, and digital content production. The curriculum also includes Workplace Training (IME), which enables students to gain direct industry experience.

The program adopts a contemporary educational approach that responds to changing communication technologies and global media dynamics.

Mission

To educate communication professionals who are committed to ethical values, capable of strategic thinking, and competent in crisis management and corporate communication by considering evolving communication technologies and global media dynamics.

The program aims to raise socially responsible individuals who can adapt to digital transformation and establish sustainable communication bridges between institutions and society.

Vision

To become a respected and preferred program at national and international levels by leading digital transformation in public relations and publicity, embracing innovative approaches, and establishing strong industry collaborations.

Program Outcomes

Graduates of the program are able to:

Plan and implement public relations and corporate communication processes.
Effectively use written, oral, and visual communication tools.
Produce content for social and digital media platforms.
Develop corporate communication campaigns.
Manage events and organizational processes.
Create strategic solutions for crisis communication.
Use digital communication technologies professionally.
Participate in media planning and brand management processes.
Demonstrate analytical and critical thinking skills.
Take active roles in teamwork and project management.

QUALITY ASSURANCE

The program operates within the framework of the Turkish Higher Education Law No. 2547. Quality assurance processes are regularly monitored and improved through departmental boards and commissions.

Processes related to:

Workplace Training,
Transfer and adaptation,
Assessment and evaluation,
Continuous improvement

are systematically maintained. Curriculum and implementation processes are updated in line with stakeholder feedback.

ERASMUS AND INTERNATIONAL MOBILITY

The program supports student and staff mobility through Erasmus+ opportunities. Students are encouraged to gain international education and internship experience through global collaborations and exchange programs.

CAREER OPPORTUNITIES

Graduates may work in:

Public relations agencies,
Advertising agencies,
Corporate communication departments,
Social and digital media agencies,
Brand management units,
Media organizations,
Event and organization companies,
Corporate reputation and image management sectors.

Public Relations and Publicity Program

Graduates of the program may transfer to undergraduate degree programs through the Vertical Transfer Examination (DGS) conducted by the Student Selection and Placement Center (ÖSYM).

Depending on their examination scores and placement results, graduates may continue their education in fields such as:

Public Relations and Advertising
Public Relations and Publicity
Advertising
Advertising Design and Communication
Communication Studies
Media and Communication
New Media and Communication
Journalism
Radio, Television and Cinema
Visual Communication Design
Business Administration
Marketing

STRENGTHS OF THE PROGRAM

Practice-oriented education model
Academically and professionally experienced staff
Workplace Training (IME) system
Erasmus and international mobility opportunities
Student-centered educational approach
Young and dynamic academic structure
Transparent and participatory management
High employability potential for graduates

AREAS FOR IMPROVEMENT

Improving laboratory and technical infrastructure
Expanding access to current technologies
Strengthening physical infrastructure
Continuously updating the curriculum according to industry needs

Academic Staff

Head of Department

Assoc. Prof. Dr. Esra Vona Kurt

Call: 2462146678

E-mail: esravona@isparta.edu.tr

Link: https://www.isparta.edu.tr/personel/01126/doc-dr-esra-vona-kurt

Vice Head of Department

Asst. Prof. Dr. Zeynep İLHAN ANTALYALI

Call: 2462146685

E-mail: zeynepilhan@isparta.edu.tr

Link: https://www.isparta.edu.tr/personel/01751/dr-ogr-uyesi-zeynep-ilhan-antalyali

Lecturer Yüksel Hatırlı

Call: 2462146684

E-mail: yukselhatirli@isparta.edu.tr

Link: https://www.isparta.edu.tr/personel/01264/ogretim-gorevlisi-yuksel-hatirli

Courses Offered

Semester I

Course Name	Credits	ECTS
Fundamentals of Communication	3	3
Behavioral Sciences	3	3
Speech Training	3	3
Basic Law	3	3
Introduction to Business Administration	3	3
Introduction to Marketing	3	3
Introduction to Public Relations	3	3
Graphic Design Applications and AI 1	3	4
Advertising	3	3
English I (Online)	3	2

Semester II

English Course Name Course Name	Credits	ECTS
Management Science and Quality	3	3
Public Relations Campaign	3	3
Public Relations Writing	3	3
Graphic Design Applications and AI 2	3	3
Correspondence in Work Life	3	3
Protocol Knowledge	3	3
Occupational Health and Safety	3	3
Media Planning	3	4
English II (Online)	3	3

Semester III

English Course Name Course Name	Credits	ECTS
Public Relations Campaign	2,5	3
Political Communication	3	3
Environmental Protection and Green Public Relations	3	3
University Common Elective I	2	3
Public Relations and Social Media	3	3
Media Literacy	3	3
Marketing Communications	3	3
Event Management	3	3
Business and Professional Ethics	3	3

Semester IV

English Course Name Course Name	Credits	ECTS
Workplace-Based Learning	20	20
Atatürk's Principles and History of Turkish Revolution	4	4
Turkish Language	4	4
Professional Internship	0	5

COORDINATORSHIPS AND COMMISSIONS

Assoc. Prof. Dr. Esra VONA KURT

Asst. Prof. Dr. Zeynep İLHAN

ANTALYALI

Lecturer Yüksel HATIRLI

Lecturer F. Hülya DİKİCİ

Alumni Advisory Board

Program	Member 1	Member 2	Member 3	Member 4	Member 5
Public Relations and Publicity Program	Hasan Hüseyin DÖLEN	Melahat GÜRSOY	Sibel ÇALIŞKAN	Zeliha KÜNARCI	Tunahan CANER